Fullfilment
1. Scope
This Fulfillment Policy applies to every purchase of Vertical GTM’s outbound-lead-generation and go-to-market (“Services”) made through verticalgtm.com or any authorised Vertical GTM invoice.
2. Service Delivery & Timeline
Milestone When you can expect it Delivery channel
On-boarding call & email-infrastructure set-up Within 1 business day of payment and receipt of your onboarding questionnaire Zoom / Google Meet & email
Lead-list build & evergreen-campaign set-up By business day 3 Shared Google Sheet & Vertical GTM platform
Campaign launch By business day 15 Email, LinkedIn/X automations
Qualified-meeting delivery & weekly reporting Ongoing once campaigns are live Slack, CRM push & PDF reports
All Services are delivered digitally; no physical goods are shipped.
3. Currency
All prices are displayed and charged in United States Dollars (USD).
4. Performance Guarantee & No-Refund Policy
Guaranteed outcome: We guarantee delivery of at least 8 Sales-Qualified Leads (SQLs) per calendar month on our Monthly Retainer plan.
If we miss the guarantee: Should we deliver fewer than 8 SQLs in any covered month, we will provide the entire following month of service at no charge.
No cash refunds: Fees for services already rendered (including the month in which performance fell short) are non-refundable.
How to claim: Email support@verticalgtm.com within 5 business days of receiving the month-end report if the guarantee has not been met. We will confirm eligibility within 3 business days and automatically credit the next month’s service.
5. Returns
Because our product is a digital service, there is nothing to “return.” All remediation is handled through the Guarantee in Section 4.
6. Cancellations & Plan Changes
Monthly Retainer plans – cancel any time with 30 days’ written notice before your next billing date.
Pay-per-Lead plans – you may pause or terminate at any point before approving new lead lists; leads already approved will be completed or billed pro-rata
Submit cancellation requests to billing@verticalgtm.com or call +1 210 307 6950 Monday–Friday 09:00-17:00 CT.
7. Delivery Delays Outside Our Control
If issues outside your infrastructure delay campaign launch beyond day 15, we will:
Notify you within 24 hours;
Provide an amended timeline; and
Credit one additional free service day for every 24-hour delay beyond that amended timeline.
8. Customer-Service Contacts
Email (support): support@verticalgtm.com
Email (billing): billing@verticalgtm.com
Phone: +1 210 307 6950
Mailing address: 3207 Oak Aly, Austin, Texas 78745, USA
Multiple direct contact methods satisfy Stripe’s requirement for “clear customer-service channels.”
docs.stripe.com
9. Legal & Export Restrictions
Vertical GTM complies with all U.S. export-control laws and cannot provide Services to entities on U.S. sanctions lists or located in embargoed countries.
10. Changes to This Policy
Material updates will be emailed to active clients at least 14 days before they take effect.
Next step: Publish this policy at a clearly visible URL (for example, verticalgtm.com/fulfillment-policy) and link it from your checkout flow, footer, and any payment-link pages to keep Stripe reviewers—and your customers—confident that expectations are clear.
PRIVACY POLICY
1. Who We Are
Vertical GTM LLC (“Vertical GTM,” “we,” “our,” or “us”) is a Texas-registered company that provides outbound lead-generation and go-to-market services.
Controller: Vertical GTM LLC, 3207 Oak Aly, Austin, TX 78745 USA
Privacy contact: privacy@verticalgtm.com | +1 210 307 6950
2. Personal Data We Collect
Category Examples Source
Identity & Contact Name, job title, business email, phone, LinkedIn URL You, publicly available B2B directories, data-provider partners
Professional Data Company name, industry, headcount, tech stack Same as above
Transactional Purchase history, invoices, support tickets Generated during your dealings with us
Usage IP address, browser type, pages visited, time-on-page, clicks Cookies & similar tech
Marketing Preferences Newsletter, event, or demo sign-ups You
We do not intentionally collect special-category data (GDPR Art. 9) or data about children.
3. Why & How We Use Your Data (Legal Bases – GDPR Art. 6)
Purpose Legal basis Typical retention
Provide and bill for our Services Contract (Art. 6 (1)(b)) 7 years after last invoice (accounting rules)
Respond to enquiries & support Legitimate interest (Art. 6 (1)(f)) 2 years from last interaction
Direct B2B marketing (cold email, LinkedIn) Legitimate interest (Art. 6 (1)(f)) + CAN-SPAM compliance Until you opt out or data becomes outdated (max 2 years)
Email newsletters & downloadable content Consent (Art. 6 (1)(a)) Until withdrawal
Website analytics & cookies Consent where required; otherwise Legitimate interest See § 9 Cookies
Whenever Legitimate Interest is our basis, we have balanced our marketing/business needs against your privacy rights and concluded they are not overridden. You may object at any time (see § 7).
4. Sharing & International Transfers
We share data only when necessary:
Email & CRM platforms (e.g., HubSpot, SendGrid)
Analytics & optimisation tools (e.g., Google Analytics) – [Confirm actual vendors]
Payment processors (Stripe)
Professional advisers (lawyers, accountants)
Because we are U.S.-based, data may be stored or processed outside the EEA. Where EU personal data is transferred, we rely on Standard Contractual Clauses (SCCs) and other GDPR-approved safeguards.
5. Data Security
We deploy role-based access, MFA, encryption in transit and at rest, and yearly penetration testing. [Add any security certification, e.g., SOC 2, if applicable]
6. How Long We Keep Data
We keep data only as long as necessary for the purpose collected, then securely delete or anonymise it. Key retention periods appear in § 3, and financial records are held at least seven (7) years to satisfy U.S. tax law.
7. Your Rights (GDPR Art. 15–22)
EU/UK residents can:
Access your data
Rectify inaccurate data
Erase (“right to be forgotten”)
Restrict or object to processing
Port data to another service
Withdraw consent at any time (does not affect past processing)
To exercise any right, email privacy@verticalgtm.com. We will respond within 30 days. You may also lodge a complaint with your local supervisory authority; our lead authority is the Irish DPC, but you can complain to any EU authority.
8. CAN-SPAM Compliance & Opt-Outs
We never use deceptive headers or subject lines.
Every marketing email clearly states it is an advertisement and contains our physical address (3207 Oak Aly, Austin, TX 78745).
Each message provides a one-click “unsubscribe” link or equivalent instructions.
Opt-out requests are honoured within 10 business days and we do not transfer unsubscribed addresses to third parties except for compliance purposes.
9. Cookies & Similar Technologies
We use cookies to:
Remember preferences (e.g., form autofill)
Measure site performance (page-load times, bounce rate)
Support marketing (e.g., Google Ads remarketing)
When you first visit, a banner lets you accept or reject non-essential cookies. You can also disable cookies via browser settings. Detailed cookie list: [link to /cookie-list or add table here].
10. Third-Party Links
Our site may link to third-party resources. We are not responsible for their content or privacy practices; please review their policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be emailed or shown in-app at least 14 days before taking effect. The “Last updated” date tells you when it was last revised.
12. Contact Us
Email: privacy@verticalgtm.com
Phone: +1 210 307 6950
Mail: Vertical GTM LLC, 3207 Oak Aly, Austin, TX 78745, USA
