Executive Branding on LinkedIn

Turn your Leadership into a revenue channel

As LLMs reshape the web, SEO and traditional websites are losing their edge. Paid ad costs are climbing. Cold outbound response rates are in freefall. In this rapidly evolving market, one thing has never been more true: buyers don't just buy from companies, they buy from people they trust.

With over a billion users, LinkedIn remains the most powerful platform for putting your people in front of the right buyers - starting with your leadership. Yet most Founders and CEOs leave LinkedIn untouched, unsure where to begin.

That's exactly why Vertical GTM built Executive Branding into the core of our growth engine. Our proven organic LinkedIn strategy has driven hundreds of booked meetings, millions in pipeline, and tens of millions in funding raised - all without spending a dollar on ads.

Get access to the same content strategies that have booked meetings and deals with

Get access to the same content
strategies that have booked calls with

as seen on:

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What we do

Your CXOs and Founders
as industry authorities

We turn CXOs and Founder in thought leaders in their space

Our LinkedIn strategy turns Founder and C-suite expertise into powerful content
that positions them as thought leaders - without taking up their valuable time.

We're a content agency that turns founders' expertise into powerful content that positions them as industry authorities – all without taking up their valuable time.

$10M

in pipeline added

$3.6M

in closed revenue

$45M

in funding facilitated

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Why post on LinkedIn?

Here’s why LinkedIn matters
for your brand

Here’s why LinkedIn matters for your brand

Build your reputation - and your company's reputation - just by committing to a smart strategy of daily posting. We know how to do it best, and we're ready to do it for you.

1 billion+ users

LinkedIn is the global, public boardroom that offers unparalleled access to prospective buyers and decision-makers across all industries.

65 million+ companies already on LinkedIn

No other platform can match the potential for client acquisition, partnerships, and networking that you get on LinkedIn.

2-3x boost in LLM citations

Companies that launch a dedicated LinkedIn strategy for their executives see a 2-3X boost in citations in the major LLMs like ChatGPT, Claude, and Gemini.

Benefits of Thought Leadership

Benefits of thought leadership

Organic Content that Attracts New Business Opportunities and Establishes Authority

LinkedIn isn't just another social channel. It's where decision-makers and industry leaders are actively engaging. It's the global platform where opportunities are waiting to happen - and we position you and your company to fully leverage it.

Book a free consult with Mary

Become a sought-after voice in your industry

Boost visibility with prospective customers

Recruiting? Attract the best talent just with your LinkedIn profile

Generate media interest and get cited in the LLMs like ChatGPT, Claude, and Gemini

Fundraising? Grow credibility with investors

Target your ICP with consistent, engaging, data-driven daily posts

Sound familiar?

Why most Executives   
don’t do it themselves

Even Executives with the best of intentions don't have the bandwidth or expertise to lead their own LinkedIn branding - and generally, neither do their Marketing teams.

Executives are too busy

Your role is to run your business; running your LinkedIn brand is our expertise.

Consistency is lacking

Your public presence on LinkedIn and in media is sporadic; we make it consistent and dependable.

Uncertainty about what to post

You have the ideas and insights, we know how to formulate and present them in the right way for your target audience.

Fear of AI slop

You want to build your voice without becoming another channel full of AI slop; our posts are all human-generated.

You're already a thought leader, just not on LinkedIn

We take the reputation you've already built offline and amplify it via LinkedIn.

Competitors are winning on LinkedIn

While your competitors take off on LinkedIn, you know you need to catch up... But don't know how to get started.

Executives are too busy

Your role is to run your business; running your LinkedIn brand is our expertise.

You're already a thought leader, just not on LinkedIn

We take the reputation you've already built offline and amplify it via LinkedIn.

Fear of AI slop

You want to build your voice without becoming another channel full of AI slop; our posts are all human-generated.

Uncertainty about what to post

You have the ideas and insights, we know how to formulate and present them in the right way for your target audience.

Consistency is lacking

Your public presence on LinkedIn and in media is sporadic; we make it consistent and dependable.

Competitors are winning on LinkedIn

While your competitors take off on LinkedIn, you know you need to catch up... But don't know how to get started.

Executives are too busy

Your role is to run your business; running your LinkedIn brand is our expertise.

Uncertainty about what to post

You have the ideas and insights, we know how to formulate and present them in the right way for your target audience.

You're already a thought leader, just not on LinkedIn

We take the reputation you've already built offline and amplify it via LinkedIn.

Consistency is lacking

Your public presence on LinkedIn and in media is sporadic; we make it consistent and dependable.

Fear of AI slop

You want to build your voice without becoming another channel full of AI slop; our posts are all human-generated.

Competitors are winning on LinkedIn

While your competitors take off on LinkedIn, you know you need to catch up... But don't know how to get started.

Deliverables

A complete system for generating leads on LinkedIn

Our content strategy is about more than growing your followers and social engagement; it leads to inbound in your LinkedIn DMs, pipeline, and closed deals.

Profile optimization

We rebuild your LinkedIn profile using our proven framework, making sure you immediately stand out to clients, partners, and investors searching for expertise like yours.

Establish content goals and template

We work with you to develop a personalized content strategy that highlights your unique industry knowledge and authentic voice.

Weekly content production

We produce five posts each week that highlight your insights. Posts follow a variety of formats: sometimes text-only, sometimes text+video, sometimes text+slide carousel, etc. We prioritize the formats that are favored by the algorithm.

Edits and approval

After we draft your content, you review, edit, and approve before any posts go live!

Biweekly reports

Every two weeks, you receive an analytics report tracking your content's performance against key metrics, giving us visibility into what's working, and insights RE how to improve.

Book a free consult with Mary

Process

Our process to make you a
thought leader on LinkedIn

Step 1

Meet and strategize

We start with an hour-long onboarding during which we learn everything about your company and Executive.

Then, we book a weekly 45-minute meeting with your Executive during which we gather the content for the following week's posts.

Step 2

Profile optimization and Network growth

We will overhaul your profile so you stand out to potential clients, partners, and investors.

We will also build your initial list of dream clients and automate connection requests, growing your network by a minimum of 350 every month.

Step 3

Launch

Content is delivered to you a week ahead of time for your approval; nothing is published without your eyes first seeing it.

The original, human-written posts go live every day, Monday-Friday, to ensure that your Executive starts to get traction in the LinkedIn algorithm.

Step 4

Analysis and Growth

We closely track what's working and what's not, and adjust the content and style of the daily posts accordingly.

You have constant access to the analytics directly in LInkedIn and we send you custom reports every two weeks - where you can see your impressions and engagement take off!

Why choose us?

From strategy to execution to optimization and engagement, we handle every aspect of your LinkedIn presence - so you can focus on running your business.

Book a free consult with Mary

Content created by humans

Our LinkedIn posts are carefully crafted by a human being who knows your voice, tone, industry, and goals.

Proven success

There's a lot of hype around Executive content, but we're not newcomers to this strategy - we've been doing it for years

LinkedIn is about more than building a following

Our strategy helps you build a following, but we don't aim for popularity or virality. Our goal is to get your name and voice in front of the people who matter in your industry.

We know the LinkedIn algorithm

Keeping up with what works and what doesn't work on LinkedIn can be a full-time job; we do that for you so you can focus on your business.

Consistency is key

They #1 factor in LinkedIn success is consistency; we publish 5x a week for you, ensuring that your industry - and the algorithm - get used to hearing from you every day.

Book a free consult with Mary

Testimonials

What our clients have to say

Hayley Brodeur
Verified
Greenfield Scale Account Executive @ Adobe
“Our team was spoiled with leads thanks to Mary’s company-wide LinkedIn strategy. She brought in more than $2 million in revenue over just 9 months, much of that attributed purely to organic posts on LinkedIn.”
Shiri Friedman
Verified
Head of Marketing @ Ditto
“Mary spearheaded the executive ghostwriting strategy and produced high-impact livestream events on the platform. Her innovative approach to organic content didn't just elevate our brand, it helped to turn LinkedIn into an engine for MQL.”
Meredith Alder
Verified
Data Engineer & Architect
"Mary is a master LinkedIn storyteller and brand builder. She knows how to bring the right combination of technical expertise and human authenticity to every piece of content, whether it’s official company LinkedIn posts or writing on behalf of the C-suite”
Nicole Kim
Verified
VP of GTM Strategy and Operations @ Pronetx
"Building a personal brand on LinkedIn requires a delicate balance of visibility and discretion. Mary has a proven talent for leveraging organic reach to fuel growth, ensuring that an executive’s digital presence remains both influential and brand-aligned."
Sarah McKenna
Verified
CEO @ Sequentum
“Mary’s work on my profile and the Sequentum page on LinkedIn has significantly boosted our brand. When I go to conferences and give talks, my LinkedIn page - and especially the videos - are now conversation-starters. Prior to hiring Mary, I was already very active on LinkedIn, but since she started posting on my behalf, my profile has seen significant growth: in less than three months, impressions jumped by 80%, and engagement by 70%. I strongly recommend this service to any founder or CEO looking to build their public presence as an industry leader.”
Nora He
Verified
Founding Marketing Lead @ BlueSky
“Mary’s knack for LinkedIn posting that appeals to a company’s ICP consistently brings strong results - this included bringing in the company’s biggest deal via her own personal LinkedIn page - a 6-figure deal that was later upsold to a 7-figure deal.”
Chris Smith
Verified
Senior Worldwide Specialist Solutions Architect @ AWS
“Mary’s LinkedIn strategy was the key driver of our growth, attributing to our growth from Seed to Series A and though a subsequent strategic round ($25M in funding) - consistently bringing in half of SQLs (Sales Qualified Leads) via the company page and the personal pages of numerous employees.”

Testimonials

What our clients have to say

Hayley Brodeur

Verified

Greenfield Scale Account Executive @ Adobe

“Our team was spoiled with leads thanks to Mary’s company-wide LinkedIn strategy. She brought in more than $2 million in revenue over just 9 months, much of that attributed purely to organic posts on LinkedIn.”

Shiri Friedman

Verified

Head of Marketing @ Ditto

“Mary spearheaded the executive ghostwriting strategy and produced high-impact livestream events on the platform. Her innovative approach to organic content didn't just elevate our brand, it helped to turn LinkedIn into an engine for MQL.”

Meredith Alder

Verified

Data Engineer & Architect

"Mary is a master LinkedIn storyteller and brand builder. She knows how to bring the right combination of technical expertise and human authenticity to every piece of content, whether it’s official company LinkedIn posts or writing on behalf of the C-suite”

Nicole Kim

Verified

VP of GTM Strategy and Operations @ Pronetx

"Building a personal brand on LinkedIn requires a delicate balance of visibility and discretion. Mary has a proven talent for leveraging organic reach to fuel growth, ensuring that an executive’s digital presence remains both influential and brand-aligned."

Chris Smith

Verified

Senior Worldwide Specialist Solutions Architect @ AWS

“Mary’s LinkedIn strategy was the key driver of our growth, attributing to our growth from Seed to Series A and though a subsequent strategic round ($25M in funding) - consistently bringing in half of SQLs (Sales Qualified Leads) via the company page and the personal pages of numerous employees.”

Nora He

Verified

Founding Marketing Lead @ BlueSky

“Mary’s knack for LinkedIn posting that appeals to a company’s ICP consistently brings strong results - this included bringing in the company’s biggest deal via her own personal LinkedIn page - a 6-figure deal that was later upsold to a 7-figure deal.”

Sarah McKenna

Verified

CEO @ Sequentum

“Mary’s work on my profile and the Sequentum page on LinkedIn has significantly boosted our brand. When I go to conferences and give talks, my LinkedIn page - and especially the videos - are now conversation-starters. Prior to hiring Mary, I was already very active on LinkedIn, but since she started posting on my behalf, my profile has seen significant growth: in less than three months, impressions jumped by 80%, and engagement by 70%. I strongly recommend this service to any founder or CEO looking to build their public presence as an industry leader.”

Testimonials

What our clients have to say

Hayley Brodeur

Verified

Greenfield Scale Account Executive @ Adobe

Shiri Friedman

Verified

Head of Marketing @ Ditto

Meredith Alder

Verified

Data Engineer & Architect

Nicole Kim

Verified

VP of GTM Strategy and Operations @ Pronetx

Chris Smith

Verified

Senior Worldwide Specialist Solutions Architect @ AWS

Nora He

Verified

Founding Marketing Lead @ BlueSky

Sarah McKenna

Verified

CEO @ Sequentum

Smiling person in a white shirt against a dark background.

About Mary

My career began in broadcast journalism, anchoring and reporting for television networks across the United States and France. I later transitioned into tech, first working on data and infrastructure teams before being recruited to lead marketing at seed and Series A startups.  

How did I discover the power of Executive Branding? I stumbled on it. As a Head of Marketing and VP of Marketing, I started ghostwriting posts for the Founders and CEOs I worked for. I soon saw those organic posts turn into valuable leads. Once I leaned into the strategy (starting to post regularly on their behalf), leads generated via LinkedIn started to outpace those from traditional marketing channels. Over a couple of years, I developed my own LinkedIn Executive Branding playbook, which I now deploy at Vertical GTM.

What draws me most to this work is the opportunity to explore the stories behind industry leaders. How did they begin? What drives them forward each day? The process reconnects me with my journalistic roots: that instinct to ask questions and uncover what truly motivates people, whether they're building breakthrough technology, growing a family company, or simply trying to make money. Every narrative reveals something compelling, and I've learned that what connects with me as a storyteller is generally what resonates strongly with your buyers!

The results of my Executive Branding playbook speak for themselves. Here are just a few examples:

A Marketing executive brought in a $400K deal (later upsold to $1.1M) through a LinkedIn direct message

A CRO saw impression growth of 2,000% and secured a $25M Series A raise
A CEO doubled their follower base, tripled engagement, and helped their startup land a $20M strategic round.

After several years leading marketing in-house, I recognized I could deliver greater impact by offering my Executive Branding and other marketing services independently. Shortly after making that decision, I partnered with Sean Wilson at Vertical GTM. Knowing Vertical's reputation for pioneering outbound strategy, I was honored to join forces with him... especially given how naturally Executive Branding complements Vertical's popular LinkedIn outbound service.

A Marketing executive brought in a $400K deal (later upsold to $1.1M) through a LinkedIn direct message

A CRO saw impression growth of 2,000% and secured a $25M Series A raise
A CEO doubled their follower base, tripled engagement, and helped their startup land a $20M strategic round.

FAQs

Questions? We've got answers

Does this require a massive time commitment from our leadership?

Will the content actually sound like me, or like a marketing bot?

When will I start getting leads?

We already have a social media manager. Why do we need this?

How many leads and meetings booked should be expect?

How soon will we see a return on investment?

What kind of visibility do I have on the process?

Does this work for technical or "boring" industries?

Is this service only for Executives and Founders?

If we part ways, what happens to the data?